A physically-interactive marketing installation.
One of the challenges for sponsors of events is to drive traffic to sponsor areas and capture data connected with each touchpoint.
To drive traffic to and capture data about visitors to a sponsored lounge, we created a digital illustration taking up an entire wall. This illustrated mural consisted of outlined background already placed on the wall and illustrated puzzle pieces, one for each conference attendee, included with their badge at registration.
As the puzzle was completed, we were able to track each participants visit to the lounge over the course of the conference.
TEDx - Vilnius